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The web site chelseabridgewharf.org states the following, "Property for Sale at Chelsea Bridge Wharf." We noticed that the website also said " Property for Rent at Chelsea Bridge Wharf." It also said " Chelsea Bridge Wharf is Londons most glamorous riverside development located just 0. 75 miles from Sloane Square and adjacent to the wide open spaces of Battersea Park. The apartments have all been finished to the very highest standards. Nearly all have a large terrace and full length glass windows. The bathrooms are exquisite and spacious. Most apartments have air conditioning. View photographs of the apartments here." The header had Chelsea Bridge Wharf as the highest ranking optimized keyword. This keyword is followed by property for sale, property for rent, and riverside apartments which isn't as urgent as Chelsea Bridge Wharf.